famous logos, logo design, logo designers, nike logo
Swoosh is the symbol of athletic shoe and clothes manufacturing brand – Nike.
Nike logo, the Swoosh, can be simply described as Simple, Fluid and Fast. These words describe the Nike logo that has successfully grown to be one of the most influential insignia all over the world.
It is one of the most easily recognized brand logo in the world.
Nike logo illustrates an imposing image on its spectators through its solid features. Nike logo is a corporate identity that has confirmed its best being.
Shape of the Nike Logo:
The logo represents the wing in the famous statue of the Greek Goddess of victory, Nike, who was the source of inspiration for many great and brave warriors.
Color of the Nike Logo:
Dull orange shade is used for the Nike logo which reflects the strong corporate image of Nike Inc.
Font of the Nike Logo:
The identification name, which is written in the simple bold font portrays the brilliant commercial picture of the Nike Inc with its simplicity.
The “JUST DO IT” slogan attached promotes and communicates a strong viewpoint to the target market.
It is amazing to see how a small logo can make a company reach great success.
September 19th, 2009
No Comments | Famous logo, logo designers, logo ideas |
how tos, logo design, trademark
A trademark is a word, name, symbol or design or any combination used, or intended to be used by an individual, business organization or legal entity to identify that the products and services with which the trademark appears originates from a unique source.
There are various kinds of trademark logos: combination (i.e. icon and text); logotype/word mark/letter mark (i.e. text or abbreviated text) and icon (symbol/brand mark).
In order to trademark logos it is required that a design search be performed. A trademark lawyer should evaluate this design search to make sure that your trademark logo does not contravene upon other trademark logos. Your trademark attorney can then recommend you on whether it is safe to continue with your plan to register the company logo as a trademark.
When you register a logo as a trademark, you are not claiming exclusive rights to the words or the literal elements present in the logo but are claiming rights to the graphical presentation of the logo as a whole. Word marks are stronger from a legal point of view but they are more difficult to register when they are vivid. Logos, in comparison, can’t be said to be strong trademarks from a legal perspective (since they look after a particular logo, and if one changes the logo, it is necessary to file for a new trademark), but they are easier to register. Both word marks and logos have deterrent effects as they discourage others from registering similar marks. So if you have a word mark that may be complicated to register, because it is descriptive, try creating logos that contain the words and then register the logo.
The trademark is usually represented by a (™) symbol, which confers some rights to it. Trademarks are not registered with the government trademarks office. Once they are registered, they become a registered mark denoted by a symbol (®).
September 19th, 2009
No Comments | Trademark logos, logo ideas |