Swoosh is the symbol of athletic shoe and clothes manufacturing brand – Nike.

Nike logo, the Swoosh, can be simply described as Simple, Fluid and Fast. These words describe the Nike logo that has successfully grown to be one of the most influential insignia all over the world.
It is one of the most easily recognized brand logo in the world.
Nike logo illustrates an imposing image on its spectators through its solid features. Nike logo is a corporate identity that has confirmed its best being.
Shape of the Nike Logo:
The logo represents the wing in the famous statue of the Greek Goddess of victory, Nike, who was the source of inspiration for many great and brave warriors.
Color of the Nike Logo:
Dull orange shade is used for the Nike logo which reflects the strong corporate image of Nike Inc.
Font of the Nike Logo:
The identification name, which is written  in the simple bold font portrays the brilliant commercial picture of the Nike Inc with its simplicity.
The “JUST DO IT” slogan attached promotes and communicates a strong viewpoint to the target market.
It is amazing to see how a small logo can make a company reach great success.